In
the world of search marketing, it is crucial to be aware of the latest
algorithmic updates in order to stay in search engine’s visibility. The Google
Penguin update was intended to target spam link building strategies that alter
the quality of search results. So are you aware of the penguin proof link
building practices in the post-Penguin season of Google?
The
tactics of link building are advancing at great pace. It’s already time that
you use innovative link building strategies. It is increasingly important that
you need to build back links in a way that appears natural to Google.
Here
are the tips that help keep your link profile as natural as possible.
Focus
on Relevance
While
generating back links, the foremost thing is to consider attaining links from
only those areas that relate to your niche industry. If you have a restaurant
business, gaining links from a beauty website makes no sense. So in order not
to hit by Google link spam penalty avoid generating irrelevant links.
Balance
Anchor text
Targeting
one particular key phrase and going on building links with exactly the same
anchor text is never a good practice. If a very high percentage of your anchor
text contains the keywords you are targeting, it alerts Google that you are
been into unnatural link building practices. So it is vital to gain links with
variations of your preferred keywords. Try to achieve a balance of targeted and
branded anchor text. Also acquire some links that are just straight URLs and
images.
Target
authority sites
Poor
quality sites linking to your website would harm your site. If your website has
links from low authority irrelevant sites you would have high chances of
getting penalized. If Penguin has affected the sites linking to you, you would
be obtaining less link benefit from them. Moreover, Google may associate your
site with link networks that could affect how Google view your site.
Vary
Link Type
In
order to build a link profile that looks natural to search engines, you should
always create a good combination of various types of links. If a high
percentage of links you acquired belongs to a single type, you will be at risk.
Also attempt to gain links from a variety of sources such as quality directory
listings, social media sites, educational sites or anywhere it makes sense
while maintaining quality.
Build
Links with Steady Pace
If
you build links too fast, you can easily be caught by Google. Be attentive
about the rate at which you are gaining back links. Remember, not only the
quantity of links that matters but quality of the sites matter in the long run.
In order to keep the process natural, you should be slow yet steady.
Concluding
Thoughts
It
is essential to regularly examine the health and quality of the website’s back
link profile. Low quality links would harm traffic and ranking of your website,
not to mention placing your site at risk of being hit with a penalty.
A
good Penguin proof link profile always starts with a quality site with great
relevant content that encourages people within your industry to naturally link
to your site. However, it is still important to often perform an in-depth
analysis of your link profile to make sure it adheres to Google Guidelines.
e-Merchant Academy helps you with search engine optimization training. We educate on
proven techniques of search marketing and helps easily address the challenges
of search engine algorithms.
Go ahead in your career with an edge in Digital Marketing
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