How to launch an Effective PPC Campaign

Pay-per-click advertising campaigns are firmly established as the fastest and most effective way to promote business online. Usually PPC advertising reaches the targeted audience quite easily. As the name implies, you pay only when someone clicks on your ad, and since the ads are aimed at consumers who are most likely to covert, PPC advertising generally helps you generate sales efficiently.

Take a look at some key points of creating powerful ads that can save money, increase leads or sales and improve returns.

Keyword Research

 It is very essential to do a broad keyword research for your campaign. You can go for the Google Adwords Keyword Planner or any other keyword tool to do your research. Once you have done with keyword research, you will have a good idea of the key phrases that people are likely to search for the services or products you offer. Choosing the appropriate keywords is very crucial as you bid on them for your campaign.

Competitors Research

Along with the keyword research, it also pays to look into your competitors to watch their approach. Get the list of keywords you found from your research and perform a Google search using some of these keywords to identify who are advertising for these terms. It is always good to keep an eye on your competitors and follow them whenever required.

Create Compelling Ads

After the research, the next step is to summarize the benefits of your products or services. While writing the ad answer yourself a few questions like how you are different from your competitor and in what ways your customer can benefit from your offer.

To create converting ads, focus on the language of your ad. The language you use to describe your product must match the language your customers usually speak. Avoid using full of technical terms that will never connect with your customers.

Use clear words and active language that evolves analogy for your description. Keep it short and simple. The more attractive your language, the more probability you have to gain the click. 

Choose relevant landing page

The display URL appears just below your title and tells your potential customer where they will land once they click your Ad. Remember not to promise anything in your display URL that you do not deliver on your landing page. If you choose irrelevant landing page your bounce rate is likely to be high and this will ultimately impact negatively on your quality score. 

Examining the intent behind visitors search and selecting a right landing page is one of the effective ways to increase click through rates and conversions.  Evaluate you audience intent, reduce CPC and improve your ROI.

Need PPC Training?

If you want to go through a bit of training on managing a PPC campaign, we can help you at e-Merchant Academy. We are a leading digital marketing academy offering professional training in SEO, SEM and SMO. Our digital marketing experts help you select the relevant keywords, write compelling ads and most importantly get the maximum return on investment from each keyword.