Penguin Proof Link Building Strategies

In the world of search marketing, it is crucial to be aware of the latest algorithmic updates in order to stay in search engine’s visibility. The Google Penguin update was intended to target spam link building strategies that alter the quality of search results. So are you aware of the penguin proof link building practices in the post-Penguin season of Google?

The tactics of link building are advancing at great pace. It’s already time that you use innovative link building strategies. It is increasingly important that you need to build back links in a way that appears natural to Google.

Here are the tips that help keep your link profile as natural as possible.

Focus on Relevance

While generating back links, the foremost thing is to consider attaining links from only those areas that relate to your niche industry. If you have a restaurant business, gaining links from a beauty website makes no sense. So in order not to hit by Google link spam penalty avoid generating irrelevant links.

Balance Anchor text

Targeting one particular key phrase and going on building links with exactly the same anchor text is never a good practice. If a very high percentage of your anchor text contains the keywords you are targeting, it alerts Google that you are been into unnatural link building practices. So it is vital to gain links with variations of your preferred keywords. Try to achieve a balance of targeted and branded anchor text. Also acquire some links that are just straight URLs and images.

Target authority sites

Poor quality sites linking to your website would harm your site. If your website has links from low authority irrelevant sites you would have high chances of getting penalized. If Penguin has affected the sites linking to you, you would be obtaining less link benefit from them. Moreover, Google may associate your site with link networks that could affect how Google view your site.

Vary Link Type

In order to build a link profile that looks natural to search engines, you should always create a good combination of various types of links. If a high percentage of links you acquired belongs to a single type, you will be at risk. Also attempt to gain links from a variety of sources such as quality directory listings, social media sites, educational sites or anywhere it makes sense while maintaining quality.

Build Links with Steady Pace

If you build links too fast, you can easily be caught by Google. Be attentive about the rate at which you are gaining back links. Remember, not only the quantity of links that matters but quality of the sites matter in the long run. In order to keep the process natural, you should be slow yet steady.

Concluding Thoughts

It is essential to regularly examine the health and quality of the website’s back link profile. Low quality links would harm traffic and ranking of your website, not to mention placing your site at risk of being hit with a penalty.

A good Penguin proof link profile always starts with a quality site with great relevant content that encourages people within your industry to naturally link to your site. However, it is still important to often perform an in-depth analysis of your link profile to make sure it adheres to Google Guidelines.

e-Merchant Academy helps you with search engine optimization training. We educate on proven techniques of search marketing and helps easily address the challenges of search engine algorithms.

How to launch an Effective PPC Campaign

Pay-per-click advertising campaigns are firmly established as the fastest and most effective way to promote business online. Usually PPC advertising reaches the targeted audience quite easily. As the name implies, you pay only when someone clicks on your ad, and since the ads are aimed at consumers who are most likely to covert, PPC advertising generally helps you generate sales efficiently.

Take a look at some key points of creating powerful ads that can save money, increase leads or sales and improve returns.

Keyword Research

 It is very essential to do a broad keyword research for your campaign. You can go for the Google Adwords Keyword Planner or any other keyword tool to do your research. Once you have done with keyword research, you will have a good idea of the key phrases that people are likely to search for the services or products you offer. Choosing the appropriate keywords is very crucial as you bid on them for your campaign.

Competitors Research

Along with the keyword research, it also pays to look into your competitors to watch their approach. Get the list of keywords you found from your research and perform a Google search using some of these keywords to identify who are advertising for these terms. It is always good to keep an eye on your competitors and follow them whenever required.

Create Compelling Ads

After the research, the next step is to summarize the benefits of your products or services. While writing the ad answer yourself a few questions like how you are different from your competitor and in what ways your customer can benefit from your offer.

To create converting ads, focus on the language of your ad. The language you use to describe your product must match the language your customers usually speak. Avoid using full of technical terms that will never connect with your customers.

Use clear words and active language that evolves analogy for your description. Keep it short and simple. The more attractive your language, the more probability you have to gain the click. 

Choose relevant landing page

The display URL appears just below your title and tells your potential customer where they will land once they click your Ad. Remember not to promise anything in your display URL that you do not deliver on your landing page. If you choose irrelevant landing page your bounce rate is likely to be high and this will ultimately impact negatively on your quality score. 

Examining the intent behind visitors search and selecting a right landing page is one of the effective ways to increase click through rates and conversions.  Evaluate you audience intent, reduce CPC and improve your ROI.

Need PPC Training?

If you want to go through a bit of training on managing a PPC campaign, we can help you at e-Merchant Academy. We are a leading digital marketing academy offering professional training in SEO, SEM and SMO. Our digital marketing experts help you select the relevant keywords, write compelling ads and most importantly get the maximum return on investment from each keyword.