Penguin Proof Link Building Strategies

In the world of search marketing, it is crucial to be aware of the latest algorithmic updates in order to stay in search engine’s visibility. The Google Penguin update was intended to target spam link building strategies that alter the quality of search results. So are you aware of the penguin proof link building practices in the post-Penguin season of Google?

The tactics of link building are advancing at great pace. It’s already time that you use innovative link building strategies. It is increasingly important that you need to build back links in a way that appears natural to Google.

Here are the tips that help keep your link profile as natural as possible.

Focus on Relevance

While generating back links, the foremost thing is to consider attaining links from only those areas that relate to your niche industry. If you have a restaurant business, gaining links from a beauty website makes no sense. So in order not to hit by Google link spam penalty avoid generating irrelevant links.

Balance Anchor text

Targeting one particular key phrase and going on building links with exactly the same anchor text is never a good practice. If a very high percentage of your anchor text contains the keywords you are targeting, it alerts Google that you are been into unnatural link building practices. So it is vital to gain links with variations of your preferred keywords. Try to achieve a balance of targeted and branded anchor text. Also acquire some links that are just straight URLs and images.

Target authority sites

Poor quality sites linking to your website would harm your site. If your website has links from low authority irrelevant sites you would have high chances of getting penalized. If Penguin has affected the sites linking to you, you would be obtaining less link benefit from them. Moreover, Google may associate your site with link networks that could affect how Google view your site.

Vary Link Type

In order to build a link profile that looks natural to search engines, you should always create a good combination of various types of links. If a high percentage of links you acquired belongs to a single type, you will be at risk. Also attempt to gain links from a variety of sources such as quality directory listings, social media sites, educational sites or anywhere it makes sense while maintaining quality.

Build Links with Steady Pace

If you build links too fast, you can easily be caught by Google. Be attentive about the rate at which you are gaining back links. Remember, not only the quantity of links that matters but quality of the sites matter in the long run. In order to keep the process natural, you should be slow yet steady.

Concluding Thoughts

It is essential to regularly examine the health and quality of the website’s back link profile. Low quality links would harm traffic and ranking of your website, not to mention placing your site at risk of being hit with a penalty.

A good Penguin proof link profile always starts with a quality site with great relevant content that encourages people within your industry to naturally link to your site. However, it is still important to often perform an in-depth analysis of your link profile to make sure it adheres to Google Guidelines.

e-Merchant Academy helps you with search engine optimization training. We educate on proven techniques of search marketing and helps easily address the challenges of search engine algorithms.